Pouring smaller amounts at once helps with some important factors that enhance the sensory experience.
One big advantage is quick cooling of the coffee. When coffee is very hot, we don't taste very much. Pouring 20-40ml into a ceramic cup helps the liquid cool quickly, getting it to an enjoyable drinking temperature.
Another big advantage is that you leave a lot of space for aroma collection and airflow while drinking. The shape of the sense cup places your nose in the middle of the aroma centre. The sensory experience is heightened when there is less liquid inside.
Think of using this cup to sip, rather than drink - to enjoy a little at once, but to enjoy it a lot more as a result. Pour, swirl, sip, enjoy.
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